Floor plans help to let your property

Sellers have long seen the wisdom of using floor plans as they most probably have been, or are, purchasers. Interestingly we have recently noticed that many more of our landlord clients are now asking for floor plans of their properties. This is not just isolated to us, many leading suppliers of floor plans have reported a strong surge.

Recent research by Rightmove found that 43% of landlords said that they would not instruct an agent if they could not provide a floor plan. This research also revealed that tenants ranked the ability to view floor plans as more important than main image and summary text and second only to a selection of images for the property.

The Rightmove research tells us that tenants might completely ignore a property without a floor plan so I am not altogether surprised that we have seen such a strong level of growth in the use of floor plans in the rental market. After all the need to view the individual layout of a property, often for purely practical reasons such as furniture layout, is equally important for a tenant as it is a purchaser.

OnTheMarket hits the ground running!

The UK's newest property portal has hit the ground running! OntheMarket.com went live on Monday 26th January and displays the housing stock of around 4,600 estate agents offices from across the UK.

Ian Perks Estate Agent have joined thousands of other prominent national, regional and local independent estate and letting agents in supporting the most important new venture of its type in many years. We pride ourselves on our progressive approach to marketing and we firmly believe that OnTheMarket.com will rapidly become a major player in the market and a “must view” destination for serious property-seekers.

OnTheMarket.com is launching with a multi-million pound marketing budget which will include sustained and heavy-weight TV advertising on the main terrestrial and digital channels. In addition, it is running in a high-profile press campaign in titles such as the Daily Telegraph, Times, Sunday Times, Daily Mail, Scotsman, Glasgow Herald and Western Mail as well as in key magazines such as Country Life, The London Magazine and Fabric.

As a mutual organisation, OnTheMarket.com has no external shareholders. Profits are ploughed back into improving the property-searching experience and into efficiently connecting motivated buyers, sellers, tenants and landlords. The state-of-the-art website will provide the most uncluttered, user-friendly and modern UK property search service. There’ll be no distracting ads for other products, no spam mail, no information over-load – just a pure focus on properties, with hundreds of thousands of homes to buy or rent at all price points all over the UK.

Most importantly, buyers will now be able to contact an estate agent directly to discuss a property and/or visit their website, which some other national portals do not allow. Thanks to OnTheMarket.com the communciation process is now greatly improved for both buyer and seller.

OnTheMarket.com is probably the most important change in the last few years to shake up the marketing of UK housing stock. We are delighted to support an organisation that benefits the customer rather than shareholders.