Legal information
Privacy policy.
This policy explains how Ian Perks Estate Agent handles personal information and how to exercise your data-protection rights.
Ian Perks Estate Agent is committed to protecting your privacy. This policy should be read with any other privacy or fair-processing notice supplied when personal information is collected.
Who we are
Ian Perks Estate Agent is the controller responsible for your personal information. Questions about this policy, including requests to exercise your legal rights, should be sent to the Data Protection Officer.
Data Protection OfficerIan Perks Estate Agent
20-22 Hagley Road
Stourbridge
DY8 1QQ
office@ianperks.com
This policy was last amended in August 2026 and supersedes earlier versions. Please tell us if your personal information changes so that our records remain accurate.
Third-party links
Our website may link to third-party websites, plug-ins or applications. Those services control their own privacy practices. We do not control them and encourage you to read their privacy notices.
Information we collect
Personal information is information that can identify an individual. It does not include information where the identity has been removed.
- Identity data: names, titles, dates of birth and identity evidence.
- Contact data: postal addresses, email addresses and telephone numbers.
- Financial data: bank-account, payment and funding information.
- Transaction data: details of services and property transactions involving you.
- Technical data: internet protocol address, browser, device, time zone and related technology information.
- Usage data: information about how you use our website and services.
- Marketing and communications data: your preferences for receiving marketing and how you wish to be contacted.
We may use aggregated information for statistical or demographic purposes. Aggregated information is not personal information when it cannot identify you. If it is combined with information that can identify you, we treat the combined information as personal information.
How we collect personal information
Information you give us
You may provide identity, contact, financial and transaction information when you apply for services, create an account, request information or marketing, contact us online, by telephone or in person, enter a survey or promotion, or give feedback.
Information from other sources
We may receive information from payment providers, property portals and public sources. The established policy names Paymentsense, Rightmove, Zoopla, OnTheMarket, Companies House and the Electoral Register among those sources.
How we use personal information
We use personal information only where the law permits. The main legal bases are performing a contract, meeting a legal obligation, pursuing legitimate business interests where your rights do not override them, and consent where consent is required.
| Purpose | Information commonly used | Lawful basis |
|---|---|---|
| Contact you, manage our relationship and provide requested services | Identity, contact, financial, transaction and communications | Contract and legitimate interests in running the business, keeping records and recovering debts |
| Tell you about relevant goods or services and understand interests | Identity, contact, technical and usage | Consent where required and legitimate interests in developing services |
| Improve services, marketing and the website | Identity, contact, technical, usage, transaction and communications | Legitimate interests in developing services, growing the business and administering IT |
| Notify you of changes | Identity and contact | Contract, legal obligation and legitimate interests in maintaining accurate records |
| Verify identity and prevent fraud or money laundering | Identity, contact, financial and transaction | Legal obligation and legitimate interests in preventing fraud |
| Keep the website and business secure | Identity, contact, technical and usage | Legal obligation and legitimate interests in security and business administration |
| Provide customer support | Identity and contact | Contract |
| Comply with law, regulators or courts | Identity, contact, technical, usage and communications | Legal obligation |
Marketing choices
You can ask us or a third party to stop sending marketing at any time by using an opt-out link or contacting us. Opting out of marketing does not prevent us using personal information to provide a requested service or comply with law. We obtain express consent before sharing personal information with another organisation for its own direct marketing.
Cookies and similar technologies
The separate cookie and browser-storage page describes the technologies used by this version of the website and how to control them.
Information security
We use appropriate measures designed to prevent personal information being accidentally lost, used, accessed, altered or disclosed without authority. Access is limited to people and providers with a business need, who must handle the information confidentially. We also maintain procedures for suspected personal-data breaches and notify regulators or individuals where the law requires it.
How long we keep information
We keep personal information only as long as reasonably necessary for the purpose for which it was collected, including legal, regulatory, tax, accounting and reporting requirements. The established policy states that relevant customer information is normally retained for at least seven years. We may retain it longer if a complaint or legal claim is reasonably possible. Information may be anonymised so that it can no longer identify you and then used for research or statistics.
Your legal rights
Depending on the circumstances, you may have the right to:
- request access to your personal information and information about how it is used;
- request correction of incomplete or inaccurate information;
- request erasure where there is no good reason for continued processing;
- object to processing based on legitimate interests or for direct marketing;
- request restriction of processing;
- request transfer of certain information to you or another organisation;
- withdraw consent at any time where processing relies on consent; and
- ask not to be subject to a decision based solely on automated processing where the law provides that right.
To exercise a right, contact the Data Protection Officer using the details above. We may ask for information to confirm your identity and clarify the request. We normally respond within one month. Complex or repeated requests can take longer, in which case we will explain why. Requests are normally free, although the law permits a reasonable fee or refusal where a request is clearly unfounded or excessive.
You may also complain to the Information Commissioner’s Office, although we would appreciate the opportunity to address your concern first.